Curver Sustainability

Digital / Print
In 2020, Curver pledged to become a world-leader in sustainability. As part of this initiative, Curver wanted to change its communication to better align with its new set of environmentally-friendly values. We partnered with Curver to accomplish this goal.
Curver is a strong, established brand. Our challenge was to incorporate this new set of values onto its existing powerful identity. We utilized a new color scheme, nature visuals, and an earth tones to successfully merge Curver’s new and old identities into one.
We created assets across all platforms, such as Amazon, social media, and Curver’s website. Additionally, we created toolkits and guides to allow the brand to communicate its message both internally and externally. Social media was emphasized, with the toolkits including step-by-step instructions and templates for stories and posts.